About
Empowering Brands with Digital Innovation, Authentic Storytelling, and a Community-Led, Human to Human Approach
I’m Sherehan Ross, a marketing executive passionate about building brands that resonate through authentic storytelling and strategic, data-driven insights.
In a world where attention is everything, I harness AI-powered insights and a people-first approach to create content that not only elevates brands but fosters genuine connections and lasting loyalty. With over 15 years of experience across B2B and B2C sectors, I bring a unique combination of strategic vision, AI expertise, and a deep understanding of what drives customer engagement.
Starting my career with a Fortune 100 company, I quickly evolved into an entrepreneurial leader, founding a marketing consultancy that helped brands scale through actionable strategies. My work centers on designing marketing solutions that build loyalty, drive retention, and fuel sustainable growth.
For me, branding is just the beginning—the real impact is in the execution. I craft go-to-market strategies, launch campaigns that captivate, and create customer experiences that truly meet their needs. I’m committed to helping companies, from agile startups to global enterprises, achieve transformational growth through insightful, customer-centered marketing solutions.
Learn more about me here.
Authenticity
I believe in genuine connections and honest storytelling that resonates.
I lead with empathy and prioritize meaningful relationships. In an age where people seek authentic connections, my focus is on building trust, fostering community, and empowering teams to create campaigns that matter.
Growth
Every project is an opportunity for transformation and measurable growth.
Building a strong community is at the heart of every campaign. I create content that inspires, educates, and connects, driving engagement and loyalty by aligning with what matters most to people and their communities.
Excellence
I pursue excellence in every detail, driving results with purpose and precision.
In the attention economy, standing out requires more than just content—it requires stories that resonate. Using AI-driven insights, I craft narratives that reach audiences where they are and spark genuine conversations.
Professional Summary
I’m a strategic marketing executive who thrives on solving complex challenges through creative, data-driven strategies. Over the years, I’ve built and led marketing teams, developed go-to-market (GTM) strategies, and transformed customer engagement for clients across diverse industries. I specialize in:
– Building Brand Visibility: Drove brand awareness and engagement with campaigns that resulted in millions of content views, high conversion rates, and measurable channel growth.
– Scaling Demand Generation: Increased lead conversion by up to 25% through targeted account-based marketing (ABM), resulting in robust pipeline growth and reduced acquisition costs.
– Driving High-Impact Product Marketing: From product positioning to channel strategies, I execute launches that capture market share and build brand loyalty.
My leadership philosophy centers on fostering high-performing teams that exceed KPIs, leverage emerging technologies, and continuously drive organizational growth.
Ready to bring my expertise in brand-building, demand generation, and customer-focused marketing to an innovative, mission-driven company.
Milestones and Impact
$16MM in Venture Capital Funding
Secured funding to drive growth and innovation for brand expansion.
Built and Led High-Performing Teams
Guided teams that delivered consistent performance and drove measurable results.
35% ROI Increase
Implemented solutions that boosted ROI, leveraging data-driven strategies.
28% Reduction in Website Bounce
Optimized user experience, retaining visitors and enhancing engagement.
20% Improvement in Customer Retention
Enhanced customer loyalty with personalized, retention-focused campaigns.
25% Increase in Customer Acquisition
Drove growth in acquisition through targeted marketing strategies.
7% Increase in Customer Lifetime Value
Improved CLTV by implementing strategies for long-term customer retention.
Millions of Impressions Generated
Directed integrated campaigns that captured extensive reach and brand visibility.
50% Sales Lift Through Data-Driven Strategies
Achieved significant sales growth with targeted, data-backed marketing efforts.
Service and Expertise
Branding and Messaging
Crafted and implemented brand strategies that increased brand recognition and customer loyalty across multiple channels, generating millions of impressions and significant engagement.
Demand Generation
Launched targeted demand generation and account-based marketing (ABM) strategies that boosted qualified leads by 20% and reduced customer acquisition costs by 15%.
Go-to-Market (GTM)
Led successful product marketing initiatives, from development through launch, resulting in market share growth and enhanced brand visibility.
Cross-Functional Team Leadership
Built and led high-performing marketing teams that consistently met and exceeded KPIs, fostered a culture of innovation, and drove business growth in fast-paced environments.