Once Upon A Social Media Manager’s Time
I started my agency career as a Social Media Manager. It was fun and challenging, but truth be told, it was much simpler back then.
Today’s Social Media Managers should be paid their weight in gold. Maybe even worshipped.
The endless updates, trends, and newcomers they have to keep up with is a full-time job in itself.
Keeping up with the ever-changing landscape of social media in 2023 is no longer my cup of tea.
The constant updates, fleeting trends, and the pressure to go viral can make your head spin. I miss the simpler days, way before TikTok took over the world.
Now, I know I might receive some roast for this, but can we just let each platform embrace its true identity?
Go back to the basics:
YouTube, you do you. Let the long-form content reign supreme. Enough with the shorts! You are not TikTok.
Instagram, keep those images captivating. Reels are dumb. You are also not TikTok.
Twitter, please go back to being the hub of political banter and witty one-liners. What happened to you?
Facebook, well, you’re a hot mess, but at least we can always count on you for some family drama, medical expertise, and unsolicited opinions, right?
And LinkedIn, the sanctuary for professionals seeking knowledge, collaboration, and meaningful connections. Can we please keep you that way? Say no to carousels and selfies.
Oh! And screw the algorithms! Why should I have to go on a scavenger hunt through someone’s profile just to find the content I want? I followed them for a reason, so their posts should appear in my feed in good ol’ chronological order. Who else remembers the good old days, before the algorithm demons took over?
Anyway…
Social Media rant over. Please carry on.