Sherehan Ross

Customers are people, predictably unpredictable.

With a plethora of options at their fingertips, their loyalty can be fleeting. Gone are the days of one-size-fits-all approaches in marketing, branding, and lead generation. As we navigate this ever-changing landscape, one thing becomes clear: there is no surefire playbook for success.

Take the curious case of Threads, the new sensation that has the world abuzz. Strangely enough, it’s a blast from the past, a reincarnation of Twitter’s original essence. How some trends catch on while others fade into obscurity is a puzzle that leaves us scratching our heads.

There’s no playbook on virality; chasing trends can be a feeble endeavor. The truth is, understanding consumer behavior is no crystal ball. It’s a complex tapestry woven with psychological nuances influenced by age, experience, phases, and generational complexities. And it goes beyond demographics and psychographics, diving deep into the depths of human fascination.

So, how do we navigate this enigma?

We start somewhere, armed with strategies, frameworks, and tactics. Sometimes it’s a simple Copy/Paste a la Threads. But we mustn’t forget the magic ingredient: curiosity. We test the living daylights out of our approaches, learning and adapting along the way.

Marketing is both art and science. So you must be creative, innovative and experimentational.

You must also lean into psychology. A lot. Because scarcity drives demand, exclusivity drives desire, success drives competition, and secrets drive curiosity. 

By understanding human behavior, you too can engage, captivate, and drive action.