Sherehan Ross

The age-old debate of marketing versus product/service rages on.

 

👉 On the one hand, we’ve been told that a bad product can’t be salvaged by marketing alone.
Yet, we look at brands like Starbucks, which have managed to verbify with subpar coffee thanks to their brilliant marketing.

👉 On the other hand, we have the story of Sriracha, a hot sauce that became a sensation without much marketing help.
Its popularity skyrocketed because it was simply an incredible sauce that everyone couldn’t stop talking about. It exploded into pop culture and became a household name.

 

Here’s the reality: In today’s competitive and oversaturated market, you can’t afford to rely on just one aspect.

With new products, companies, and entrepreneurs competing every day for a piece of the pie, you need both. A remarkable product/service/offering that speaks for itself, and great marketing to create buzz and drive awareness.

 

Successful businesses understand the power of balance.

 

They excel in three key areas:

✔️Great product/service/offering:
This is the foundation of any successful venture. You must deliver exceptional value, solve problems, or fulfill needs. Your offering must be remarkable and stand out from the competition.

 

✔️Great marketing:
To amplify your remarkable offering, you need strategic and compelling marketing and GTM strategy. It’s about telling your story, building your brand, and creating emotional connections with your audience. Marketing drives visibility, engagement, and loyalty.

 

✔️Great execution:
It’s not enough to have a great product and great marketing. You must execute flawlessly. Deliver on your promises, provide excellent customer service, and continuously improve and innovate. Consistency and reliability build trust and affinity.

 

Got a brilliant business venture?
Involve marketing from the get-go, don’t let it be an afterthought.