B2B is H2H – Human to Human

Sherehan Ross

Want to win the B2B Marketing Game?

First things first, ditch the B2B jargon.
It’s all H2H – Human to Human!
Embrace that, and you’re halfway there.

Know your audience!
Understand their quirks, whether they’re corporate bigwigs or TikTok-loving teens.

Social Selling rocks!
People trust people, not faceless brands.
Get personal, and make connections.

Partnerships are the influencers of the B2B world!
Collaborate for supercharged marketing.

Chat communities are your secret weapon.
Engage, interact, and build relationships.

Thought leadership? Nah!
It’s all about Personal Branding now.
Get your C-Suite and leaders out there connecting with your audience.

Human interaction is the name of the game.
Engage where your Ideal Customer Profile hangs out.

Right message, right audience, right channel, right time – it’s marketing’s golden rule. Simple, but not always easy.

Experimentation is your best friend.
Test, learn, and double down on what works.

B2B is anything but boring.
Marketing is a blend of art and science.
Have a blast doing it!