Sherehan Ross

Global Marketing Executive

LinkedIn

Want Mass Adoption? Hire a CMO!

The biggest challenge for any emerging technology?Mass adoption. AI has been around for quite some time, ChatGPT helped propel it forward, but still, many are weary of AI. Web3 has been growing, slowly and steadily, but most still don’t understand it. Blockchain can change lives, from decentralization to democratization, but it remains in the shadows. […]

Go to Market: E-Commerce

Back in 2022, entering the e-commerce arena was a new venture for me.Launching The Purple Chicken‘s Mango Habanero Sauce, I was determined to make a mark in the hot sauce industry. Here’s how I did it: -Unique Selling Proposition → Our sauce isn’t just another hot sauce. It’s a blend of real habaneros, honey, and […]

Generative AI: A Marketer’s Best Friend

As a marketer, my fascination with AI is no secret. Why?I can batch content and creative.It is efficient and cost-effective. But… The perfect prompts are key! You need to spend time training your AIand that takes trial and error,testing prompts, providing branding guidelines and lots of practice. Master it, and scaling your content becomes a […]

B2B is H2H – Human to Human

Want to win the B2B Marketing Game? First things first, ditch the B2B jargon.It’s all H2H – Human to Human!Embrace that, and you’re halfway there. Know your audience!Understand their quirks, whether they’re corporate bigwigs or TikTok-loving teens. Social Selling rocks!People trust people, not faceless brands.Get personal, and make connections. Partnerships are the influencers of the […]

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