Sherehan Ross

As a brand, it’s crucial to define who you want to reach—your audience.
You can call them whatever you like, but success comes down to a simple (though not necessarily easy) formula: 

delivering the right message to the right audience through the right channel at the right time.

Believe me, I’ve been there. My typical posting time is around 10 am from Monday to Friday, but I’m not rigid about it. Just yesterday, I posted at 8 am, and it fell flat. Why? Perhaps my audience wasn’t there to see it. Timing matters, but so does content relevance.

The magic happens when all four Rs align—
RIGHT message, RIGHT audience, RIGHT channel, and RIGHT time.

But I digress.

Here’s how to get started:

 – Identify your target audience, your ICP, and the like.

 – Dive deep into analysis, learning everything about them—habits, hobbies, behaviors, demographics, and more.

 – Segment your audience; you can have multiple segments or even break them down into primary and secondary audiences.

 – With this knowledge, craft messages that truly resonate.
    You know what they want, when they want it, and how/where they prefer it.
    Your role as a brand is to deliver.
    You won’t always get it right, hence the importance of experimentation and testing.

 – Start with a hypothesis, because marketing is part art and part science.

 – Put your theories to the test.

 – Analyze, Learn, pivot if necessary, and repeat.

 – Double down on what works.

It sounds simple in theory, but let’s be clear—it’s not easy.
Marketing takes time and persistence.